New South Federal Savings Bank operates loan production offices throughout the southeast, and one full-service deposit branch office in Birmingham, Alabama. New South is the largest thrift headquartered in the state of Alabama.

New South's operations principally involve residential mortgage, automobile, residential construction, and manufactured housing lending.

Lending activities are funded primarily with customer deposits in CDs, IRAs, and Money Market accounts. New South takes a wholesale approach to generating deposits, paying high interest rates while keeping deposit gathering overhead costs low. Depositors are attracted from all 50 states through listings in web-based rate charts and newspapers, direct-marketing activities, and through deposit brokers.

New South's residential mortgage lending efforts involve the origination, purchase, and servicing of residential mortgage loans through loan origination offices and wholesale sources. With hundreds of loan programs available, New South can satisfy the needs of virtually any mortgage borrower.

The automobile lending program currently involves indirect lending through over 400 automobile dealers in six states. Concentrating on small to mid-size independent dealers, the auto division also offers floor-planning of dealer inventories.

Residential construction efforts involve making loans to builders and developers for the construction of single family homes and, on a more limited basis, loans for the acquisition and development of improved residential lots.

Our Core Values

Integrity:
Trust is the foundation and the cornerstone for all that we do. Our word is our bond and we must maintain complete confidence in our integrity among employees and customers or all of our efforts are meaningless. Inside and outside of our Family of Companies, people must be able to rely on us.

Service:
Professional and enthusiastic service is our basic product in every business; it is the essential, defining characteristic which can create lasting relationships with our customers and set us apart from our competitors. We will constantly strive to ensure that we are both willing and completely able to serve those who look to us for products, services, or assistance.

Community:
The relationships that bind us together, both within our Family of Companies and externally to the larger communities where we live and work, must be characterized by certain basic values. We will respect the uniqueness of every human being and appreciate the strength that lies in differences. We will work hard and cooperatively, seizing opportunities to improve our own lives and the lives of our neighbors. We will build mutually sustaining relationships and communicate openly, thus illuminating our strengths and our weaknesses, our achievements and our needs for growth and development.

Profitability:
It is our partners’ and shareholders’ willingness to leave their capital invested with us that makes everything we do, all we achieve, possible. We will reward their confidence in our stewardship, both by prudently protecting their capital and also by continuing to provide them exceptional long-term returns on their investment. Only through profitable and growing operations will we meet their expectations and our own personal and business goals.